Learn About Loose Diamonds
Princess Cut

The Princess cut is a square cut with sharp edges. It has very good fire and a high degree of brilliance. The princess cut utilizes most of the original shape of the rough diamond and the weight loss from cutting is low. As a result, its price is usually more attractive than a comparative round cut with the same weight.

This is a square or rectangular cut with numerous sparkling facets. It is a relatively new cut and often finds its way into solitaire engagement rings. Flattering to a hand with long fingers, it is often embellished with triangular stones at its sides. Because of its design, this cut requires more weight to be directed toward the diamond's depth in order to maximize brilliance. Depth percentages of 70% to 78% are not uncommon.

Most square or rectangular cuts just don't live up to the round brilliant for sparkle, but the Princess Cut was designed for getting maximum brilliance from a square cut.

Always ensure that the setting for your princess cut diamond protects the four pointed corners -- these are the points most likely to chip (and why most rectangular or square diamond cuts have cropped corners).

Length to width ratio: A princess cut with a length to width ratio of less than or equal to 1.05:1 will appear square to the observer. While a squarer diamond is the preference of many, some people prefer a slightly rectangular-shaped princess diamond.

 
Round Brilliant

Round diamonds are the most popular of all the shapes, perhaps because their circular proportions display the most "fire" and reflect more light back to the observer than any other shape. Round diamonds require that more rough be removed during cutting and polishing than with other shapes. The combined popularity of round diamonds and the significant weight loss during cutting are the two main contributing factors to the relatively higher price of these stones.

This shape has set the standard for all other diamond shapes, and accounts for more than 75% of diamonds sold today. Its 58-facet cut, divided among its crown (top), girdle (widest part) and pavilion (base), is calibrated through a precise formula to achieve the maximum in fire and brilliance.

 
What Specs are Important when Buying Loose Diamonds

Loose diamonds are by far the most substantial component to the average engagement ring or full cut diamond jewelry purchase, both in terms of value and beauty.  Given, there are instances in which an engagement ring’s design is so unusual and/or intricate that one must acknowledge the setting as that which “makes the ring.” But for most, it is or will be the center showcase diamond. When unpacking the costs of an engagement ring into its various parts, we come to understand that it is the center loose diamond that warrants the most attention, effort and time on your part. 

 
Photographing Diamonds & Jewelry.

Hi everyone! Thought we’d share a few tips on how to take quality photographs of your diamonds and jewelry for web. We know from experience how frustrating it can be to try and capture the life and beauty of your diamonds and jewelry by photograph. So here are a couple of things to keep in mind.

 
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